CV #37(G): No Science Behind Determining A “Variant” Of Coronavirus, Just Make Assumptions

Do we have actual “experts” and “professionals” in charge? Or, are we being ruled by a group of actors being paid to read from a script? More and more, it appears to be the latter. There’s little reason or justification behind a lot of what they do, and no science.

1. Remember: Listen To The “Experts” For Advice

So-called “experts” here and here talk about need for more lockdowns. It’s interesting how many of these interviews are softballs. Instead of pushing hard for a justification, these “journalists” seem content to parrot the talking points. Is there a lockdown or martial law area of expertise in epidemiology? How is it they are all completely on the same page when it comes to imposing restrictions?

Fauci: Just assume these variants are more dangerous. Don’t worry about proof or testing, just guess and make predictions. It’s shocking that anyone still takes this quack seriously, considering how wrong he has been about everything.

When he says (at 0:36) that the Pfizer and Moderna seem to continue to be effective against the mutant strain, what is he basing this on? Was there research and testing, or is he making more assumptions? Likewise, what is the basis of his claims of vaccine efficacy being reduced?

(At 1:22) he talks about modifying and upgrading vaccines. In that case, what is the point of vaccinating everyone now if it will become obsolete at a later point?

Also, never forget: Anthony Fauci was previously on the Scientific Advisory Council in collaboration with the Bill & Melinda Gates Foundation, and the World Health Organization.

The so-called “top doctors” in Alberta and British Columbia, Deena Hinshaw and Bonnie Henry, have a great scientific method for determining whether you have a variant. To heck with confirmation sequencing. They say you should just assume you have it.

2. Definitions Of CV Cases And Deaths

2. DEFINITION FOR DEATHS DUE TO COVID-19
A death due to COVID-19 is defined for surveillance purposes as a death resulting from a clinically compatible illness, in a probable or confirmed COVID-19 case, unless there is a clear alternative cause of death that cannot be related to COVID disease (e.g. trauma). There should be no period of complete recovery from COVID-19 between illness and death.
.
A death due to COVID-19 may not be attributed to another disease (e.g. cancer) and should be counted independently of preexisting conditions that are suspected of triggering a severe course of COVID-19

Never mind that the BC Centre for Disease Control admits that these tests can’t determine if it’s actually an infection. Simply finding traces of genetic material (after many amplification cycles) does not in any way mean a disease has been detected.

(a) https://www.who.int/publications/i/item/WHO-2019-nCoV-Surveillance_Case_Definition-2020.2
(b) https://www.who.int/classifications/icd/Guidelines_Cause_of_Death_COVID-19.pdf?ua=1
(c) http://www.bccdc.ca/Health-Professionals-Site/Documents/COVID19_InterpretingTesting_Results_NAT_PCR.pdf

3. Fluoride Free Peel On Virus Isolation

An honourable mention to Fluoride Free Peel, and them filing literally dozens of freedom of information requests. If the “original” virus has never been isolated, how can there be any legitimate assumption that variants have been identified?

4. Lack Of Science Behind What “Experts” Doing

(A) Bonnie Henry Admits No Science In Anything She Does
(B) ARTICLE: Lack Of Real Science In “Global Pandemic”
(1) WHO Supports Mask Use, Admits No Real Evidence
(2) WHO “Still” Recommends Masks Despite Little Evidence
(3) WHO’s Records Show PCR Testing Always Was A Fraud
(4) WHO Distorts On Cases, Deaths, Surveillance Information
(5) WHO Promotes Masks For Children As Young As 6
(6) RT-PCR Tests For A Gene, Not A Virus

If you still think this is all about a virus, and that people are acting in good faith, there is no hope. Fortunately, the readers seem far more skeptical.

CV #8(H): Vaccine Community Innovation Challenge & Immunization Partnership Fund

It’s getting harder and harder to conceal the real harm that these “vaccines” can do to people. As such, the Canadian Government pours taxpayer money into many programs to convince the public that nothing is wrong. It’s targeted advertising, under a thin veil of “science”. These initiatives are worth millions of dollars.

1. Vaccine Community Innovation Challenge

Vaccination is one of the best ways to protect against COVID-19 and other serious infectious diseases. The Government of Canada recognizes that community engagement plays a critical role in building vaccine confidence so everyone has the accurate information they need to make an informed decision on vaccination.

To this end, the Minister of Health, the Honourable Patty Hajdu, announced today the launch of the Vaccine Community Innovation Challenge.

Under the Challenge, individuals and/or groups are invited to propose creative ideas for communications campaigns that will reach groups within their communities who have been disproportionately impacted by the COVID-19 pandemic. Twenty finalists will be chosen by an expert panel and given $25,000 to develop their ideas and launch their campaigns. A grand prize of $100,000 will be awarded to one winner at the end of the Challenge period to reinvest in the protection and promotion of public health in their community.

Community-driven engagement can more effectively influence vaccine confidence among communities who are underserved and have been disproportionately impacted by COVID-19. The Challenge encourages people to help spread the word about COVID-19 vaccines and increase vaccine confidence through creative, community-driven and culturally sensitive means.

Vaccination saves lives and helps prevent and control the spread of serious infectious diseases. To keep Canadians safe from COVID-19 and other diseases, the Government of Canada works with partners and communities to foster confidence in vaccination by increasing access to reliable, accurate and timely information about vaccines, and by supporting communities to help spread the word in their own voices and through people they trust.

The Federal Government is handing out 20 grants of $25,000 each, which a further $100,000 available to the “winner”. The point of these grants, like the others, is to hire people to act to promote the Government message of vaccination. By using members of select groups, it is hoped that this will build trust and compliance in an agenda that would no otherwise be possible.

2. Immunization Partnership Fund

Vaccine hesitancy and the spread of misinformation about vaccines has also been a persistent challenge for many years and has been amplified in recent years by digital social platforms. Instilling confidence in COVID-19 vaccines may be particularly challenging given the spread of misinformation related to these vaccines. Engendering trust, confidence and acceptance will require innovative approaches.

The COVID-19 vaccination campaign is the largest mass vaccination campaign ever undertaken. As such, it presents an opportunity to identify and address longstanding systemic barriers to vaccination – including acceptance and uptake of vaccines beyond those that prevent COVID-19. New and reimagined interventions are required to develop or expand tools, education, and supports for healthcare providers as well as strategies and resources to support community-driven solutions. There is no “one size fits all” solution, and a multifaceted approach, grounded in Canada’s diversity, is crucial for reaching all Canadians.

Cultural safety
Promoting and improving cultural safety involves the understanding of social, political and historical contexts to design policy, research and practice that are physically, mentally, emotionally and spiritually safe. Applicants must demonstrate knowledge and understanding of cultural factors relevant to their project, and integrate cultural safety into the proposed project’s design, implementation and evaluation.

Section 5: Funding amount and duration
The total annual funding envelope for this program is approximately $9 million per year. The value of funding per project is a minimum of $100,000 total to a maximum of $500,000.
.
Projects should be a minimum of one year. All projects must conclude by March 31, 2023.

Applicants will be assessed on their ability to leverage in-kind and financial contributions that will contribute to the project’s development and implementation. A specific matched funding ratio is not required. Applicants will be required to demonstrate that these contributions are secured if invited to submit a full proposal.

This is actually a much larger program. $9 million annually will be available, in denominations of between $100,000 and $500,000 each. The idea is much the same: convince particular groups of Canadians that mass vaccination is good.

Note: this isn’t work done to ENSURE that vaccines are safe and reliable. Instead, this is work to CONVINCE people that they already are.

3. Ottawa Spending $64 Million On Programs

TORONTO — The federal government is investing $64 million in COVID-19 vaccine education campaigns to help combat vaccine hesitancy and misinformation in Canada, while also encouraging Canadians to get the shot.

Minister of Health Patty Hajdu said in a press release on Tuesday that the investment, through the Immunization Partnership Fund (IPF), will increase public access to “reliable, accurate and timely information about vaccines.” She says this will help ensure Canadians “make informed and confident vaccine choices for themselves and their families.”

“Vaccines are an important and effective way to protect Canadians and stop the spread of COVID-19. Working with our partners, we will make sure that Canadians have the latest information about how and when they can get vaccinated, but also why they should get vaccinated,” Hajdu said in the release.

According to the release, the funding includes $30.25 million for “community-led projects” that will work to increase vaccine confidence by addressing “gaps in knowledge, attitudes and beliefs related to vaccination.”

The federal government said the funding will also be used to develop “tailored, targeted tools and educational resources” to raise vaccine awareness for COVID-19 and other diseases.

In addition, the funds will support local efforts to address community barriers to access and acceptance of vaccines.

This isn’t just a top-down program from Ottawa. The Federal Government will be dispensing millions of dollars for Provincial and Municipal programs to convince people that the vaccines are needed. Whenever supposed independents are pushing for the gene replacement, you have to wonder if they are receiving funding.

4. Important Links, Research

Vaccine Community Innovation Program
https://archive.is/5grnW
Immunization Partnership Fund Of Canada
https://archive.is/j5rIC
Ottawa Spending $64 Million On Various Programs
https://archive.is/WDTkN

RE: CANUCK LAW ON “VACCINE HESITANCY”
(A) Canada’s National Vaccination Strategy
(B) The Vaccine Confidence Project
(C) More Research Into Overcoming “Vaccine Hesitancy”
(D) Psychological Manipulation Over “Vaccine Hesitancy”
(E) World Economic Forum Promoting More Vaccinations
(F) CIHR/NSERC/SSHRC On Grants To Raise Vaccine Uptake
(G) $50,000 Available — Each — For Groups To Target Minorities

RE: CANUCK LAW ON MEDIA SUBSIDIES, DONATIONS
(a) Subsidization Programs Available For Media Outlets (QCJO)
(b) Political Operatives Behind Many “Fact-Checking” Groups
(c) DisinfoWatch, MacDonald-Laurier, Journalists For Human Rights
(d) Taxpayer Subsidies To Combat CV “Misinformation”
(e) Postmedia Periodicals Getting Covid Subsidies
(f) Aberdeen Publishing (BC, AB) Getting Grants To Operate
(g) Other Periodicals Receiving Subsidies
(h) Still More Media Subsidies Taxpayers Are Supporting
(i) Media Outlets, Banks, Credit Unions, All Getting CEWS

CV #66(D): Call-In Centers Are Wrongly Telling People “Vaccines” Were Approved

Mass vaccination centers have opened across Canada. The goal is to inject largely untested substances into people, under the pretense of a public health emergency. Now, these aren’t really “vaccines”, but are gene-replacement therapy, and 99% of people don’t need them, but that’s another story. This is to get into the misrepresentation that is going on with the call in centers set up.

1. “Vaccines” Not Health Canada Approved

Before going any further, it is time to distinguish between 2 completely different ways medical devices and substances can be advanced.

  • INTERIM AUTHORIZATION — deemed to be “worth the risk” under the circumstances, doesn’t have to be fully tested. Allowed under Section 30.1 of the Canada Food & Drug Act. Also known as emergency authorization.
  • APPROVED — Health Canada has fully reviewed all the testing, and steps have been done, with the final determination that it can be used for the general population.

To be approved means that this thing has been rigorously tested, and has passed all safety measures, and that it has rigorously been examined. This is not what happened here.

Instead, these “vaccines” were given interim authorization, because the Government has decided that it’s worth releasing it to the general public, and finishing the testing later. This is allowed under Section 30.1 of the Canada Food & Drug Act, and an Interim Order was signed by Patty Hajdu.

https://covid-vaccine.canada.ca/info/pdf/astrazeneca-covid-19-vaccine-pm-en.pdf
https://covid-vaccine.canada.ca/info/pdf/janssen-covid-19-vaccine-pm-en.pdf
https://covid-vaccine.canada.ca/info/pdf/covid-19-vaccine-moderna-pm-en.pdf
https://covid-vaccine.canada.ca/info/pdf/pfizer-biontech-covid-19-vaccine-pm1-en.pdf

Think this is an exaggeration? Take a look at the paperwork available from Health Canada. Not once do they refer to them as approved. Instead, they are “authorized under an Interim Order”. These are not the same thing, and cannot be used interchangeably.

2. Recordings From Booking Centers

Fraser Health Booking

Interior Health Booking

Island Health Booking

Northern Health Booking

Vancouver Health Booking

Saskatchewan Booking

Manitoba Booking

Ontario Booking

In each inquiry made, the person on the other end conflated “approved” with an “interim or temporary authorization”. Now, it possible — even likely — that they don’t know the difference and are not attempting to deceive. But the result is the same. Average citizens call in, and won’t know the difference.

Pardon the less than stellar quality. Speaker phones aren’t the best for this sort of thing.

The 5 recordings here are from each of the 5 health zones in BC. But surely, this is going on elsewhere as well. People don’t ask the necessary questions.

3. Calls To Various Government Lines

Health Canada

Public Health Agency of Canada (Their # anyway)

811 Phone Support In BC

Manitoba Health Services

The people booking not seem to know. Not only that, various Government bodies apparently don’t have a clue either. Not very reassuring.

4. Trudeau’s Two-Faced Claims

Here, we get the standard answer of “Health Canada tests and insures the safety of all vaccines that are APPROVED”. While this sounds fine on the surface, these were never approved, they were given interim authorization. The Government hopes you won’t know the difference.

CV #66(C): Trudeau Lies, Covid “Vaccines” Being Injected Were Never Approved By Health Canada

Justin Trudeau, Theresa Tam, Patty Hajdu and others are misrepresenting when they claim that these vaccines have been approved for use. Aside from not really being vaccines, we need to distinguish between 2 things:

(a) Emergency use authorization — deemed to be “worth the risk” under the circumstances, doesn’t have to be fully tested. Allowed under Section 30.1 of the Canada Food & Drug Act.
(b) Approved — Health Canada has fully reviewed all the testing, and steps have been done, with the final determination that it can be used for the general population.

The substances being injected have been authorized for use, because of an Interim Order.

1. Canada Food & Drug Act, Section 30.1

Interim orders
.
30.1 (1) The Minister may make an interim order that contains any provision that may be contained in a regulation made under this Act if the Minister believes that immediate action is required to deal with a significant risk, direct or indirect, to health, safety or the environment.
.
Marginal note: Cessation of effect
(2) An interim order has effect from the time that it is made but ceases to have effect on the earliest of
(a) 14 days after it is made, unless it is approved by the Governor in Council,
(b) the day on which it is repealed,
(c) the day on which a regulation made under this Act, that has the same effect as the interim order, comes into force, and
(d) one year after the interim order is made or any shorter period that may be specified in the interim order.

Section 30.1 of the Canada Food & Drug Act. Here is the Interim Order signed September 16, 2020 by Health Minister Patty Hajdu. This is quite different from having drugs or medical devices being approved through the formal channels. Now, what does that document actually say?

2. September 16 Order From Patty Hajdu

Application for authorization
.
3 (1) Subject to section 4, an application for an authorization in respect of a COVID-19 drug must be in a form established by the Minister and contain sufficient information and material to enable the Minister to determine whether to issue the authorization, including
.
(a) the applicant’s name and contact information and, in the case of a foreign applicant, the name and contact information of their representative in Canada;
(b) a description of the drug and a statement of its proper name or its common name if there is no proper name;
(c) a statement of the brand name of the drug or the identifying name or code proposed for the drug;
(d) a list of the ingredients of the drug, stated quantitatively;
(e) the specifications for each of the drug’s ingredients;
(f) a description of the facilities and equipment to be used in the manufacture, preparation and packaging of the drug;
(g) details of the method of manufacture and the controls to be used in the manufacture, preparation and packaging of the drug;
(h) details of the tests to be applied to control the potency, purity, stability and safety of the drug;
(i) the names and qualifications of all the investigators to whom the drug has been sold;
(j) a draft of every label to be used in connection with the drug, including any package insert and any document that is provided on request and that sets out supplementary information on the use of the drug;
(k) a statement of all the representations to be made for the promotion of the drug respecting
(i) the recommended route of administration of the drug,
(ii) the proposed dosage of the drug,
(iii) the drug’s indications, and
(iv) the contra-indications and side effects of the drug;
(l) a description of the dosage form that is proposed for the sale of the drug;
(m) evidence that all test batches of the drug used in any studies conducted in connection with the application were manufactured and controlled in a manner that is representative of market production;
(n) in the case of a drug intended for administration to food-producing animals, the withdrawal period of the drug; and
(o) the known information in relation to the quality, safety and effectiveness of the drug.

This may be nitpicking, but notice that the Order doesn’t say that the drug has to be safe. It only states that the “unknown information” has to be provided.

It also doesn’t specify that the testing has to be completed, or anywhere close to done. In fact, these authorizations can be issued with next to no testing being done.

Yes, a considerable amount of information needs to be provided. But it doesn’t mean that safety — the biggest issue — has to be conclusively established. The standard is much lower.

4 Content
.
4(2) The application must be in a form established by the Minister and contain the following information and material:
(a) the information and material described in paragraphs 3‍(1)‍(a) to (d), (f), (j) to (l) and, if applicable, (n);
(b) an attestation, signed and dated by an individual who has authority to bind the applicant in Canada, certifying that the applicant has access to the information referred to in paragraph 3‍(1)‍(o) that was submitted to the relevant foreign regulatory authority in order for the foreign drug to be authorized to be sold;
(c) information that demonstrates that the drug is identical to, and is manufactured, prepared and packaged in the same manner as, the foreign drug;
(d) information that demonstrates that the sale of the foreign drug is authorized by the foreign regulatory authority referred to in paragraph (b); and
(e) any labels that are approved by the foreign regulatory authority referred to in paragraph (b) for use in connection with the foreign drug.

Issuance
.
5 The Minister must issue an authorization in respect of a COVID-19 drug if the following requirements are met:
-the applicant has submitted an application to the Minister that meets the requirements set out in subsection 3‍(1) or 4‍(2);
-the applicant has provided the Minister with all information or material, including samples, requested under subsection 13‍(1) in the time, form and manner specified under subsection 13‍(2); and
-the Minister has sufficient evidence to support the conclusion that the benefits associated with the drug outweigh the risks, having regard to the uncertainties relating to the benefits and risks and the necessity of addressing the urgent public health need related to COVID-19.

If the above criteria are met, then the authorization MUST be approved, according to Section 5 of the Order.

To be clear, getting an authorization under this Interim Order isn’t the same thing as having a drug of vaccine getting approved. This authorization is a sort of temporary emergency measure. These are not the same thing, and should not be conflated in any way.

Prohibition – significant difference
.
6 (1) It is prohibited to sell a COVID-19 drug to which an authorization relates if any of the matters referred to in subsection 3‍(1) or subsection 4‍(2) — other than in paragraph 3‍(1)‍(i) or 4‍(2)‍(e), as the case may be — are significantly different from the information or material contained in the application, unless the Minister amends the authorization.

Amendment
(2) The Minister must amend the authorization if the following requirements are met:
.
(a) the holder of the authorization has submitted an application to the Minister to amend it;
(b) the holder has provided the Minister with all information or material, including samples, requested under subsection 13‍(1) in the time, form and manner specified under subsection 13‍(2); and
(c) the Minister has sufficient evidence to support the conclusion that the benefits associated with the drug outweigh the risks, having regard to the uncertainties relating to the benefits and risks and the necessity of addressing the urgent public health need related to COVID-19.

Notice that the September 16, 2020 Order keeps referring to this as an “authorization” for drugs. It never says the term “approval”. Why is this? It’s because a temporary authorization and an approval are 2 entirely different animals.

True, both lead to “vaccines” getting put into people’s arms. But they are not the same in terms of standards, testing, length of study, and review.

3. Authorized Despite Testing Deficiencies

https://covid-vaccine.canada.ca/info/pdf/astrazeneca-covid-19-vaccine-pm-en.pdf
https://covid-vaccine.canada.ca/info/pdf/janssen-covid-19-vaccine-pm-en.pdf
https://covid-vaccine.canada.ca/info/pdf/covid-19-vaccine-moderna-pm-en.pdf
https://covid-vaccine.canada.ca/info/pdf/pfizer-biontech-covid-19-vaccine-pm1-en.pdf

Want to know the shortcomings in these “thoroughly tested” vaccines? This page contains information directly from the product information. Why aren’t our so-called opposition parties addressing any of this?

Think that suing the manufacturer will be an option if these “vaccines” harm you? Think again. They are exempt from liability. While an injury compensation program was announced back in December, there have been no details or updates since.

4. Same Deception Problem With Fauci

In this recent interview, Anthony Fauci gets called out by Eugenio Derbez for repeatedly distorting the truth. Fauci tries to conflate vaccines being “approved by the FDA”, and an “Emergency Use Authorization”. They are not the same thing. See here for the full conversation.

Using Artificial Scarcity, Product Placement, Market Manipulation, To Drive Up Demand

This article will get into some of the advertising and marketing techniques employed to get people to purchase products and services. There is quite a lot of science and research behind it.

1. Important Links

Alex Cattoni On Creating Scarcity Conditions
Justin Atlan On Scarcity To Create Sense Of Urgency
https://en.wikipedia.org/wiki/Artificial_scarcity
Psychology Today: The Scarcity Mindset
Investopedia On Suggestive Selling
Product Placement Strategies, History
Marketing Plans Should Include Sponsorship
Psychology In Advertising: Common Methods
CTV: Culture Shift On Wearing Masks

2. Techniques To Create Scarcity Illusion

  1. Price Scarcity — the price will increase
  2. Quantity Scarcity — limited amount available
  3. Premium Scarcity — limited time bonuses
  4. Offer Scarcity — relaunching a temporary product

Now, these specific techniques can be used individually, or in some combination, depending on the circumstances. The point of this is to put pressure on people to act now, or else the offer will never be better. While the creator, Alex Cattoni, says to be honest, artificially creating scarcity can be very manipulative nature. This type of pressure can be applied almost universally, although the specific methods vary. Justin Atlan talks about using scarcity in order to drive up sales.

Of course, artificially creating scarcity can be done for many reasons, and several of them are quite valid and legitimate.

  • Cartels, monopolies and/or rentier capitalism
  • Competition regulation, where regulatory uncertainty and policy ambiguity deters investment.
  • Copyright, when used to disallow copying or disallow access to sources. Proprietary software is an example.
  • Copyleft software is a counterexample where copyleft advocates use copyright licenses to guarantee the right to copy, access, view, and change the source code, and allow others to do the same to derivatives of that code.
  • Patent
  • The Agricultural Adjustment Act
  • Hoarding, including cornering the market
  • Deliberate destruction
  • Paywalls
  • Torrent poisoning such as poisoning bittorrent with half broken copies of music and videos to drive up prices when instead streamed from places the author has deals with
  • Planned obsolescence
  • Decentralized digital currencies (e.g. Bitcoin)
  • This is from Wikipedia. There are perfectly valid reasons to engage in the creation of scarcity, such as intellectual property, and not undercutting your own prices. That said, there are unscrupulous ones as well.

    Economics is the study of how we use our limited resources (time, money, etc.) to achieve our goals. This definition refers to physical scarcity. In a recent book titled Scarcity, Mullainathan & Eldar (2013) broaden the concept of scarcity by asking the following questions: What happens to our minds when we feel we have too little? How does the context of scarcity shape our choices and our behaviors? They show that scarcity is not just a physical limitation. Scarcity affects our thinking and feeling. Scarcity orients the mind automatically and powerfully toward unfulfilled needs. For example, food grabs the focus of the hungry. For the lonely person, scarcity may come in poverty of social isolation and a lack of companionship.

    The scarcity mentality is well known by social psychologists. It forces being to think in finite terms, and to ask what they are missing out on. This can be good or bad, depending on the circumstances.

    3. Fear Of Missing Out On A Benefit

    FOMO, or the fear of missing out, is commonly used to pressure people into buying good and services now. Notice, it doesn’t have to be the product itself. It can just be having their life back to the way that it used to be. Perhaps something happened recently to change what was considered normal.

    4. Suggestive Selling/Upselling

    Understanding Suggestive Selling
    The idea behind the technique is that it takes marginal effort compared with the potential additional revenue. This is because getting the buyer to purchase (often seen as the most difficult part) has already been done. After the buyer is committed, an additional sale that is a fraction of the original purchase is much more likely.

    Typical examples of add-on sales are the extended warranties offered by sellers of household appliances such as refrigerators and washing machines, as well as electronics. A salesperson at an automobile dealership also generates significant add-on sales by suggesting or convincing a buyer sitting at their desk that the buyer would be much happier with the car with a few or several add-on options.

    Investopedia explains that upselling it often considered a better use of a person’s time that focusing solely on new customers. After all, the person is already buying something, so why not take the minimal amount of effort to see if they will purchase anything new?

    There is of course the idea of a volume discount. For example, take the BOGO (buy one, get one) free or greatly reduced. Often, people who may not have been willing to take multiple products now will, if it appears to reduce the price per unit.

    5. Product Placement As A Sales Strategy

    Product placement is a marketing strategy that has accidentally evolved a few decades ago. Nevertheless, the efficiency of the product placement has been spotted by professionals and since then various companies engage in product placement activities in various levels with varying efficiency. One of the main differences of product placement from other marketing strategies is the significance of factors contributing to it, such as context and environment within which the product is displayed or used.

    Implementing an efficient marketing strategy is one of the essential conditions for a product to be successful in the marketplace. Companies may choose different marketing strategies including advertising, channel marketing, internet marketing, promotion, public relations, product placement and others. Each of one of these marketing tools has its advantages and disadvantages and the rationale behind the choice among these tools relates to the type of the product, type of the market and the marketing strategy of the company.

    Product placement is a long recognized trick for getting a product into another production, without directly admitting that it is a form of advertising. This may be a substitute for more blatant ads, or may work in conjunction with it.

    6. Keep Repeating Your Talking Points

    This comment was (supposedly) in the context of pushing the climate change agenda on Canadians, but the principle can be applied much more broadly. It’s a variation of “if you tell a lie often enough, it becomes the truth”. Unfortunately, this is all too true.

    7. Including Sponsorship In Marketing Plan

    1. Shape consumer attitudes.
    2. Build brand awareness.
    3. Drive sales.
    4. Increase reach.
    5. Generate media exposure.
    6. Differentiate yourself from competitors.
    7. Take on a “corporate citizen” role.
    8. Generate new leads.
    9. Enhance business, consumer, and VIP relationships.

    Sponsoring a group or event can bring several benefits to your group, and those are outlined pretty well. Yes, the benefits are more intangible and difficult to measure, but it’s commonly believed to be an effective practice.

    8. Pay For Advertising, Sponsoring In Media

    (a) Subsidization Programs Available For Media Outlets (QCJO)
    (b) Political Operatives Behind Many “Fact-Checking” Groups
    (c) DisinfoWatch, MacDonald-Laurier, Journalists For Human Rights
    (d) Taxpayer Subsidies To Combat CV “Misinformation”
    (e) Postmedia Periodicals Getting Covid Subsidies
    (f) Aberdeen Publishing (BC, AB) Getting Grants To Operate
    (g) Other Periodicals Receiving Subsidies
    (h) Still More Media Subsidies Taxpayers Are Supporting
    (i) Media Outlets, Banks, Credit Unions, All Getting CEWS

    Paying for advertisements in newspapers, magazines, radio stations, and online, is a long accepted way of getting a message out. It’s an effective way to promote a product, service, or ideology. Of course, Governments can go the extra mile and just outright subsidize such outlets. It’s a way to create financial dependence, and ensure that they will be obedient to whatever is needed.

    9. Psychology Used In Selling To People

    1. Branding
    2. Give, Give, Give, Give, and Ask
    3. Power of Scarcity, FOMO
    4. Perceived Value & Pricing
    5. Power of Persuasion
    6. Power of Convenience
    7. Appeal To Morality
    8. Changing Language, Misusing Terms

    Advertising is much more complicated than simply being interesting and visually appealing. There are plenty of mental and psychological ways to do this. After this, it’s impossible to view ads in the same way ever again.

    10. Have Credible Actors Promote Message/Brand

    One of the keys to an effective marketing program is to have believable and realistic actors selling the message. Getting caught out like this doesn’t help at all. From a casting perspective, Ontario Deputy Medical Officer Barbara Yaffe was an extremely poor choice. Health Minister Christine Elliott wasn’t a great selection either.

    When the stakes are high, it’s essential to have actors and actresses who have read and understood their scripts. They will be better able to improvise when asked difficult questions. See here and here. Remember, even though the media questions are screened, sometimes they will accidently be curveballs.

    BC Provincial Health Officer Bonnie Henry is also a bizarre choice. While she seems likeable, and has the fake trembling nailed, she frequently jokes about the “no science” part. Perhaps she was never informed that this is serious.

    Alberta Premier Jason Kenney may have topped them all. He admits there could be 90% error — and hence, no pandemic — but then defers to the experts.

    Granted, these are difficult roles to play, given the scrutiny they are under. But still, the casting left a lot to be desired.

    11. Why Does This Marketing Info Matter?

    Even back in May 2020, the MSM in Canada was openly talking about “shifting the culture” to get everyone wearing masks for the foreseeable future. Of course, this sort of predictive programming is not limited to masks, but spread to other areas.

    Imagine a group of people not driven by money, but by ideology. They wanted to convince the general population to inject — en masse — an experimental mRNA vaccine, to cure a disease they don’t know exists.

    Such a task would be very difficult to accomplish, without using brute force. An alternative solution would be to apply some of the techniques outlined above, and get people to take it willingly.

    As for appealing to morality, does this sound familiar?
    “My mask protects you, and your mask protects me”.

    Words and terms are redefined in false and misleading ways.
    It’s not “martial law”, it’s “sheltering in place”.

    Healthy people should not be viewed as normal.
    Instead, they are “potential asymptomatic spreaders”.

    The Federal and Provincial Governments are not buying off media outlets and businesses into compliance. Instead, they are handing out “emergency relief”. See the difference?

    FOMO, or fear of missing out is being applied as a hardball tactic to get more people into taking the vaccine. After all, who isn’t desperate for some return to a normal life? If there aren’t enough to go around, doesn’t that create artificial scarcity?

    Covid internment camps are a conspiracy theory. Those “mandatory isolation centres” are not at all the same thing, and people need to stop misrepresenting the truth.

    No one is trying to trick citizens into taking the vaccine. Instead, they are just conducting research into ways to overcome “hesitancy”. See Part #1, #2, #3, #4 and #5.

    Regarding hope for the future: an astute person will note that Canada has ANNOUNCED a program to compensate people for injury or death caused by vaccines. However, there have been no DETAILS of what it will look like. It could be the Government falling behind, or it could be tat they have no intention of implementing anything.

    DisinfoWatch: Ties To Atlas Network, Connected To LPC Political Operatives

    Another website is out, this one called DisinfoWatch. It’s a rather ironic name, considering who funds it, and that its agenda is to parrot the Government narrative,

    1. The Media Is Not Loyal To The Public

    Truth is essential in society, but the situation in Canada is worse than people imagine. In Canada (and elsewhere), the mainstream media, periodicals, and fact-checkers are subsidized, though they deny it. Post Media controls most outlets in Canada, and many “independents” have ties to Koch/Atlas. Real investigative journalism is needed, and some pointers are provided.

    2. Buying Off Entire Canadian Media

    (a) Subsidization Programs Available For Media Outlets (QCJO)
    (b) Political Operatives Behind Many “Fact-Checking” Groups
    (c) Taxpayer Subsidies To Combat CV “Misinformation”
    (d) Postmedia Periodicals Getting Covid Subsidies
    (e) Aberdeen Publishing (BC, AB) Getting Grants To Operate
    (f) Other Periodicals Receiving Subsidies
    (g) Still More Media Subsidies Taxpayers Are Supporting
    (h) Media Outlets, Banks, Credit Unions, All Getting CEWS

    3. DisinfoWatch Is Brand New Group

    MONITOR
    We identify and track mis/disinformation narratives and trends emerging from both domestic and foreign sources, through a global network of partners
    .
    RESEARCH
    When we detect potential Covid related mis/disinformation we analyze content, its sources and seek to debunk wherever possible. Examples are then added to our database
    .
    LITERACY
    Promoting digital literacy with the latest learning resources to foster greater awareness of mis/disinformation and promote skills such as source, claim and fact checking.
    .
    DEFEND
    By exposing and debunking mis/disinformation on an ongoing basis and producing regular DisinfoDigests, DisinoWatch builds resilience against it – regardless of source or intent.

    DisinfoWatch’s Twitter account started in September 2020. At the time of writing this, there are only 65 tweets listed. This was clearly set up specifically for this “pandemic”. There are also several examples cited of their work making its way into mainstream outlets. The site also contains a database of disinformation and debunked claims to go through.

    4. Who Is Behind DisinfoWatch’s Media Efforts?

    DisinfoWatch.org is the Macdonald-Laurier Institute’s new COVID-19 and foreign disinformation monitoring and debunking platform. http://macdonaldlaurier.ca

    That quote is from the Twitter profile. On the website, near the bottom, 2 organizations are listed, and it’s implied that they are behind everything.

    • Journalists For Human Rights
    • MacDonald-Laurier Institute

    Both entities will be addressed in the following sections. Things are not quite what they seem to be, as the rabbit hole goes much deeper.

    5. MacDonald-Laurier Part Of Atlas Network

    • Alberta Institute
    • Canadian Constitution Foundation
    • Canadian Taxpayers Federation
    • Canadians For Democracy And Transparency
    • Fraser Institute
    • Frontier Center For Public Policy
    • Institute For Liberal Studies
    • Justice Center For Constitutional Freedoms
    • MacDonald-Laurier Institute For Public Policy
    • Manning Center
    • Montreal Economic Institute
    • World Taxpayers Federation

    Atlas’ partners can be searched instantly online. When this last piece was written, Atlas Network had 12 Canadian partners. A few changes have been made, and now there are currently 11.

    • Alberta Institute
    • Canadian Constitution Foundation
    • Canadian Taxpayers Federation
    • Canadians For Democracy And Transparency
    • Fraser Institute
    • Frontier Center For Public Policy
    • Institute For Liberal Studies
    • MacDonald-Laurier Institute For Public Policy
    • Manning Center
    • Montreal Economic Institute
    • Second Street

    Both the Justice Centre for Constitutional Freedoms and the World Taxpayers Federation are no longer listed as partners. However, the organization we are mostly interested in is the Macdonald-Laurier Institute.

    Interesting aside, the JCCF, the Justice Centre for Constitutional Freedoms, is responsible for filing several court actions against Provincial Governments.

    Also, Alberta Premier Jason Kenney used to be the President of the Canadian Taxpayers’ Federation, which is also part of Atlas.

    It’s not much of a secret that Atlas Network is a group of “conservative” and “libertarian” think tanks, and gets a substantial part of its funding from the Koch Brothers.

    6. Staff Of MacDonald-Laurier Institute

    Brett Byers is the Communications and Digital Media Manager for MLI. He also spent 2 1/2 years an an e-Communications Officer for the Trudeau Government.

    https://www.linkedin.com/in/brett-byers-lane-63872710a/
    https://www.linkedin.com/in/allison-carrigan-69045513/
    https://www.linkedin.com/in/brianleecrowley/
    https://www.linkedin.com/in/george-habchi-02853a195/
    https://www.linkedin.com/in/david-watson-33740221/

    Full list is available here.

    7. Journalists For Human Rights (JHR) Donations

    The project Mobilizing Media to Fight COVID-19, with a $1,479,857 contribution from Global Affairs Canada, is a COVID-19 crisis response project to train journalists: a) to ensure that COVID-19 reporting is scientifically accurate and technically sound and, thereby encouraging safer behaviours; and b) to work with citizens’ groups to identify mis/disinformation, particularly on social media, and to debunk harmful myths surrounding COVID-19. The training will particularly focus on ensuring that information is being provided to women and marginalized communities, and that their needs and rights to adequate services are included in media coverage. Subject to the successful conclusion of discussions for the financial instrument, the project implementation partner, Journalists for HumanRights (JHR), will work in the following 12 African and Middle Eastern countries: Gambia, Ghana, Iraq, Liberia, Mali, Mauritania, Sierra Leone, South Africa, Tanzania, Tunisia, Uganda, Yemen.

    Journalists for Human Rights has received a few large grants from taxpayers, including nearly $1.5 million in 2020 as a form of “Covid relief”. Perhaps this is cynical, but it may explain their mission to combat misinformation.

    8. Peter Donolo: JHR, Longtime LPC Operative

    Peter Donolo is a longtime Liberal operative. He was Chretien’s Communications Director, he worked in the Office of the Official Opposition for Michael Ignatieff, and other political roles. Ignatieff, incidently, is now a Vice-President of Soros’ Open Society Group.

    Donolo is also now a Board Member at CIVIX and Journalists for Human Rights. He has ties to the Liberals, who are also funding various initiatives to counter misinformation.

    9. Chad Rogers, Crestview Strategy

    Chad Rogers not only works for JHR, but he’s a Co-Founder of the lobbying firm, Crestview Strategy. Another Co-Founder is Rob Silver, husband of Katie Telford, the Chief of Staff for Justin Trudeau. Incidently, Crestview was also involved in lobbying Canadian officials for money is relation to vaccines.

    Looking through some of the other members, such as Michael Cooke and Karen Restoule, it’s clear the the Journalists for Human Rights actually are journalists with connections to the mainstream media.

    10. JHS Agenda: Combatting Misinformation

    Canadians need quality, trustworthy coverage for evidence-based public debate about issues that matter, to hold duty bearers accountable and to mobilize knowledge toward solutions to complex problems. JHR’s project, “Fighting Disinformation through Strengthened Media and Citizen Preparedness in Canada” trains journalists on best practices of combating disinformation and exposing deliberate manipulation of public opinion on social media, while concurrently engaging people in Canada on digital and news skills literacy to enhance citizen preparedness against online manipulation and misinformation.
    .
    This project has been made possible in part by the Government of Canada.

    Canadians need reliable, quality coverage to hold factual debates on important issues, empower bondholders, and mobilize knowledge to find solutions to complex problems. JDH’s project, “Fighting Disinformation Through Media Strengthening and Preparing Citizens in Canada,” trains journalists in best practices to combat misinformation and expose the deliberate manipulation of public opinion on social media, while simultaneously engaging the Canadian public on digital literacy and news to build resilience against online manipulation and misinformation.
    .
    This project was made possible in part by the Government of Canada.

    Straight from the source. This project was made possible — namely, funded — by the Canadian Government. The Journalists for Human Rights are less about journalism, and more about perpetuating the official narratives. While fact-checking stories is important, fact-checking the fact-checkers needs to be done as well.

    These are the groups behind DisinfoWatch:
    (a) Journalists for Human Rights
    (b) MacDonald-Laurier Institute

    11. No Wonder Government Measures Are Legal

    DisinfoWatch has released many articles “debunking” so-called conspiracy theories, and trying to debunk claims that this is all about population control, and forcibly altering society. In fact, virtually all exposes that reveal Government deception are labelled hoaxes. Although, one has to wonder how many theories are put out by groups like DisinfoWatch, as an effort to make all claims seem ridiculous.