1. Important Links
CLICK HERE, for the Climate Change Scam Part I.
CLICK HERE, for Part II, the Paris Accord.
CLICK HERE, for Part III, Saskatchewan Appeals Court Reference.
CLICK HERE, for Part IV, Controlled Opposition to Carbon Tax.
CLICK HERE, for Part V, UN New Development Funding.
CLICK HERE, for Part VI, Disruptive Innovation Framework.
CLICK HERE, for Part VII, Blaming Arson On Climate Change.
CLICK HERE, for Part VIII, Review Of Green New Deal.
CLICK HERE, for Part VIII(II), Sunrise Movement & Green New Deal.
CLICK HERE, for Part IX, Propaganda Techniques, Max Boykoff.
CLICK HERE, for Part X, GG Pollution Pricing Act & Bill C-97.
CLICK HERE, for part XI, Dr. Shiva Ayyadurai Explains Paris Accord
2. US & Canadian Copyright Laws
Disclaimer #1: The Canadian Copyright Act has a “fair dealing” provision, which allows for copyrighted material to at times be used for specific purposes: research, private study, education, parody, satire, criticism, review and news reporting. Click Here and also Click Here for more information.
Disclaimer #2: The U.S. Copyright Act has a “fair use” provision, which states that the fair use of a copyrighted work, including such use by reproduction in copies or phonorecords or by any other means specified by that section, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright. Click Here to read the text.
This should be obvious, but just to clarify, this article is about criticizing, commenting on, teaching and researching purposes.
3. About The Author, Maxwell Boykoff
His professional biography is available here.
Feel free to check into his other works.
Now for the book itself.
4. Table Of Contents
(1) Here And Now
(2) How We Know What We Know
(3) Do The Right Thing
(4) Ways Of Learning, Ways Of Knowing
(5) It’s Not You, It’s Me…. Actually It’s Us
(6) Academic Climate Advocacy & Activism
(7) Silver Buckshot
(8) Search For Meaning
5. Quoting Creative Climate Communications
One thing that will be clear right away: this is not about using scientific methods to PROVE that climate change is a serious threat. Rather, it is about using scientific methods to CONVINCE people that climate change is a serious threat. Very different things.
Another point made early on, Boykoff expresses no doubt whatsoever in the “scientific findings” of the climate change movement. The entire focus of the book is about using social science and humanities research to persuade people this is a problem.
Boykoff makes an important note here. He is not by any means a revolutionary here. “Climate communications” is a growing field, with people all over the world trying to determine better methods for “selling” the climate change claims. In short, this is research about marketing. Not science.
What superficial points are listed?
- special resources
We are still just on the second page, and already getting an introduction into the very superficial traits which can subtly be used to convince people of our arguments.
Forget facts, research, data, and logic. This is all about presenting a good sales pitch.
Boykoff notes the traditional forms of media, but laments that they are not enough by themselves to do the job. The job of course, is “pitching” the climate change agenda.
Knowing who your audience is actually a useful piece of advice, regardless of circumstances. However, in context of this book, it comes across as manipulation.
This book is about marketing strategies of climate change “communications”. Nothing more. It is about manipulative techniques designed to persuade by non-factual means.
6. Where Things Go From Here
The book is 300 pages, the last 60 of which are references. No doubt that an awful lot of work has gone into this. Yes, the intro article is relatively short, but it is setting the stage for later. Sequels will be longer and quote much more.
As alluded to earlier, this is really a book about marketing. It’s not about research done to prove that humans are causing climate change, but rather research to CONVINCE people that they are.
Rather than going into environmental research, the book delves in sociological and social psychological research methods. It looks at work previously done in the fields of persuasion, and applies those principles to “climate communications”.
Boykoff appears to have no doubts about humans causing climate change. Nor does he seem to have any reservations about using these social studies techniques to pursue what is essentially a political goal. He straightforwardly admits that it’s a growing field, and many have contributed to this area of research.
Boykoff admits that this area is “selling” or “pitching” the climate change narrative. While acknowledging it is a start, he has no problems with it. Seems the scientists have given up on the research area of climate science, and are throwing their resources into the marketing aspect.
It’s both nefarious and creepy.