Max Boykoff’s Revenge On Science: Creative Climate Communications, Part I

1. Important Links

CLICK HERE, for the Climate Change Scam Part I.
CLICK HERE, for Part II, the Paris Accord.
CLICK HERE, for Part III, Saskatchewan Appeals Court Reference.
CLICK HERE, for Part IV, Controlled Opposition to Carbon Tax.
CLICK HERE, for Part V, UN New Development Funding.
CLICK HERE, for Part VI, Disruptive Innovation Framework.
CLICK HERE, for Part VII, Blaming Arson On Climate Change.
CLICK HERE, for Part VIII, Review Of Green New Deal.
CLICK HERE, for Part VIII(II), Sunrise Movement & Green New Deal.
CLICK HERE, for Part IX, Propaganda Techniques, Max Boykoff.
CLICK HERE, for Part X, GG Pollution Pricing Act & Bill C-97.
CLICK HERE, for part XI, Dr. Shiva Ayyadurai Explains Paris Accord

2. US & Canadian Copyright Laws

Disclaimer #1: The Canadian Copyright Act has a “fair dealing” provision, which allows for copyrighted material to at times be used for specific purposes: research, private study, education, parody, satire, criticism, review and news reporting. Click Here and also Click Here for more information.

Disclaimer #2: The U.S. Copyright Act has a “fair use” provision, which states that the fair use of a copyrighted work, including such use by reproduction in copies or phonorecords or by any other means specified by that section, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright. Click Here to read the text.

This should be obvious, but just to clarify, this article is about criticizing, commenting on, teaching and researching purposes.

3. About The Author, Maxwell Boykoff

His professional biography is available here.

Max’s research and creative work has developed primarily in two arenas:
(1) cultural politics of science, climate change and environmental issues = this refers to ways that attitudes, intentions, beliefs and behaviors of individuals and groups shape (and are shaped by) the perceived spectrum of possible action in the context of science-policy, climate change and environmental issues.
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(2) transformations of carbon-based economies and societies (with emphasis on the interface of science and practical action) = this refers to decarbonization politics, policies and decision-making, with particular interest in how these activities find meaning in people’s everyday lives, as well as how they, in turn, feed back into science-policy decision-making.

Feel free to check into his other works.
Now for the book itself.

4. Table Of Contents

(1) Here And Now
(2) How We Know What We Know
(3) Do The Right Thing
(4) Ways Of Learning, Ways Of Knowing
(5) It’s Not You, It’s Me…. Actually It’s Us
(6) Academic Climate Advocacy & Activism
(7) Silver Buckshot
(8) Search For Meaning

5. Quoting Creative Climate Communications

(From back cover) Conversations about climate change at the science-policy interface and in our lives have been stuck for some time. This handbook integrates lessons from the social sciences and humanities to more effectively make connections through issues, people and things that everyday citizens care about. Readers will come away with an enhanced understanding that there is no “silver bullet” to communications about climate change; instead a “silver buckshot” approach is needed where strategies effectively reach different audiences in different contexts.

One thing that will be clear right away: this is not about using scientific methods to PROVE that climate change is a serious threat. Rather, it is about using scientific methods to CONVINCE people that climate change is a serious threat. Very different things.

We live in remarkable times. Amidst high-quality and well-funded research into the causes and consequences of climate change, conversations in our lives — and climate communications — are stuck. Consciously or unconsciously, a feeling of complacency has often weighed on our collective and our individual selves.

Another point made early on, Boykoff expresses no doubt whatsoever in the “scientific findings” of the climate change movement. The entire focus of the book is about using social science and humanities research to persuade people this is a problem.

(Page 2) Responding to these emergent needs, in recent years has been a blossoming of valuable research in the peer-review literature addressing various elements of this larger challenge. More research groups, organizations, institutions and practitioners around the world have increasingly explored creative spaces of climate communication to better understand what works where, with whom (what audiences), when and why.

Boykoff makes an important note here. He is not by any means a revolutionary here. “Climate communications” is a growing field, with people all over the world trying to determine better methods for “selling” the climate change claims. In short, this is research about marketing. Not science.

(Page 2) Creative approaches involve the deployment of multimodal communications. A mode is a system of choices used to communicate meaning. What might count as a mode is an open-ended set, ranging cross a number of systems, including but not limited to language, image, color, typography, music, voice, quality, dress, posture, gestures, special resources, perfume and cuisine.

What superficial points are listed?

  • language
  • image
  • colour
  • typography
  • music
  • voice
  • quality
  • dress
  • posture
  • gestures
  • special resources
  • perfume
  • cuisine

We are still just on the second page, and already getting an introduction into the very superficial traits which can subtly be used to convince people of our arguments.

Forget facts, research, data, and logic. This is all about presenting a good sales pitch.

(Page 3) Among many elements seeping into the environments, I consider the dynamics that shape creative and potentially effective messages as well as messengers of those climate change communications. Over time, broad references to communications through media platforms have generally pointed to television, films, books, fliers, magazines, radio and internet for pathways for largescale communications.

Additional modes and manifestations of communications also include (analyses of) documentary films about dystopian futures, stand-up comedy about climate and cultures, podcasts about climate science and policy interactions.

Boykoff notes the traditional forms of media, but laments that they are not enough by themselves to do the job. The job of course, is “pitching” the climate change agenda.

(Page 4) Meeting people where they are takes carefully planned and methodical work. It does not mean “dumbing things down” for different audiences. Through this process of assessment of research and practice in these areas, conversations can more capably seek answers to a provocative question Mike Hulme posted in 2009, “How does the idea of climate change the way we arrive at and achieve our personal aspirations and our collective social goals?”

(Page 5) KNOW THY AUDIENCE
These creative (climate) communication endeavors must start with consideration of the audience. These may be imagined, (un)intended or actual audiences. Researchers and practitioners have increasingly paid attention to differentiated audiences as key components to deliberate development of effective communication.

Knowing who your audience is actually a useful piece of advice, regardless of circumstances. However, in context of this book, it comes across as manipulation.

(Page 6) Audience segmentation and consequent message alteration has been a part of marketing and associated communications strategies since the 1950s (Smith 1956, Slater 1996). Audience segmentation endeavours as they relate to climate change communications, have proliferated over the last decade (Leal Finho 2019).

This book is about marketing strategies of climate change “communications”. Nothing more. It is about manipulative techniques designed to persuade by non-factual means.

6. Where Things Go From Here

The book is 300 pages, the last 60 of which are references. No doubt that an awful lot of work has gone into this. Yes, the intro article is relatively short, but it is setting the stage for later. Sequels will be longer and quote much more.

As alluded to earlier, this is really a book about marketing. It’s not about research done to prove that humans are causing climate change, but rather research to CONVINCE people that they are.

Rather than going into environmental research, the book delves in sociological and social psychological research methods. It looks at work previously done in the fields of persuasion, and applies those principles to “climate communications”.

Boykoff appears to have no doubts about humans causing climate change. Nor does he seem to have any reservations about using these social studies techniques to pursue what is essentially a political goal. He straightforwardly admits that it’s a growing field, and many have contributed to this area of research.

Boykoff admits that this area is “selling” or “pitching” the climate change narrative. While acknowledging it is a start, he has no problems with it. Seems the scientists have given up on the research area of climate science, and are throwing their resources into the marketing aspect.

It’s both nefarious and creepy.

Creative (Climate) Communications — Effectively Marketing Psuedo-Science (Climate Change Scam #9)

No joke. There actually is a book out on how to “effectively communicate” on climate change. Loads of logical fallacies and emotional manipulation.

1. Important Links


CLICK HERE, for the Climate Change Scam Part I.
CLICK HERE, for Part II, the Paris Accord.
CLICK HERE, for Part III, Saskatchewan Appeals Court Reference.
CLICK HERE, for Part IV, Controlled Opposition to Carbon Tax.
CLICK HERE, for Part V, UN New Development Funding.
CLICK HERE, for Part VI, Disruptive Innovation Framework.
CLICK HERE, for Part VII, Blaming Arson On Climate Change.
CLICK HERE, for Part VIII, review of the Green New Deal.
CLICK HERE, for Part VIII(2), Sunrise Movement & Green New Deal.

CLICK HERE, for the article in the ironically named “Scientific American” journal, authored by Max Boykoff, to promote his book.

CLICK HERE, for link to book sale.

2. Site Promoting Book

Conversations about climate change at the science-policy interface and in our lives have been stuck for some time. This handbook integrates lessons from the social sciences and humanities to more effectively make connections through issues, people, and things that everyday citizens care about. Readers will come away with an enhanced understanding that there is no ‘silver bullet’ to communications about climate change; instead, a ‘silver buckshot’ approach is needed, where strategies effectively reach different audiences in different contexts. This tactic can then significantly improve efforts that seek meaningful, substantive, and sustained responses to contemporary climate challenges. It can also help to effectively recapture a common or middle ground on climate change in the public arena. Readers will come away with ideas on how to harness creativity to better understand what kinds of communications work where, when, why, and under what conditions in the twenty-first century.

Includes strategies that help people have productive conversations about climate change that involve listening and adapting rather than just trying to win an argument
-Bridges sectors and audiences, bringing together important material for undergraduate and graduate courses
-Shows the importance of being creative in communications about climate change in the twenty-first century – many businesses, institutions, and collectives can benefit from this, not just students and academics

Reading through this, you will notice that the topic of additional reading and research never comes up. There is no push to understand other perspectives or review scientific findings.

Instead, the focus is on using sociological and psychological techniques to convert normies to your position, without actually providing evidence. This is all about language and emotional manipulation.

Ironically, there is science involved here. But instead of science relating to researching “climate change”, the research focuses on how to change people’s minds. Seems that the priorities are all backwards.

Item #1: Strategies that help people have productive conversations. Presumably this is ways to insert climate change topics into otherwise normal talks.

Item #2: Cram more of the propaganda into university classes.

Item #3: Be innovative about #1 and #2.

3. The Scientific American Article

From synthesizing this work, I distill these lessons into some important “rules of the road.”
-Be authentic.
-Be aware.
-Be accurate.
-Be imaginative.
-Be bold.
From there, additional features on the road map help to navigate toward resonant and effective communications.
-Find common ground on climate change.
Emphasize how climate change affects us here and now, in our everyday lives.
-strong>Focus on benefits of climate change engagement.
Creatively empower people to take meaningful and purposeful action.
“Smarten up” communications about climate change to match the demands of a 21st-century communications environment.

The first items on this list would only make sense if truth was actually a goal. Be aware and be accurate are good principles.

However, climate change advocates tend to be extremely dismissive of different ideas, opinions, facts and research. A commitment to being accurate would undermine the sense of superiority that many possess.

Find common ground and emphasizing the effects are attempts to emotionally manipulate people by inserting the topic in places where it really doesn’t belong. Indeed, the goal seems to be to make “everything” about climate change. Make it an omnipresent issue.

Lately, climate change has imposed itself on the public sphere. Through extreme events linked to changes in the climate, new scientific reports and studies, and rejuvenated youth movements (along with many other political, economic, scientific, ecological, meteorological and cultural events and issues) climate change has been increasingly difficult to ignore.
.
But you wouldn’t really have picked up on that in the first round of the U.S. Democratic party primary debates that took place in Miami, Florida. As 20 candidates made their case to the American people, it was striking how minimally and shallowly they discussed climate change.

To be fair, in a debate (10 people each over 2 days), there isn’t much chance to give long answers.

However, the author, Max Boykoff, makes the point — and will repeatedly make this point — that everything is connected to climate change. He takes the Anita Sarkessian approach, though not with gender.

Sadly, this illustrates a contradiction we have been living with for some time. That is this: amid extensive research into the causes and consequences of climate change, climate communications—and thus, conversations about climate change in our lives—have remained stuck.

There are many reasons. Among them:
-Climate change is still regularly treated as a single issue. This was clearly on display in the debates, and even during the paltry time devoted to surface-level discussions of climate change.
-There has continued to be inadequate funding provided to support sustained and coordinated social science and humanities research into what constitutes more effective climate communications.
-We have all been short on creativity, and we generally have stuck to ineffective climate communications approaches (e.g. merely scientific ways of knowing) as we muddle along.

Interesting take on the problem. Max Boykoff goes on about how the science is sound, but that we just aren’t making any headway in communicating the solutions.

Yes, climate change is still treated as a single issue (that part is true). The author’s goal is to make it an issue of everything. Again, the Anita Sarkeesian technique.

All the money that we pay in various carbon tax schemes apparently aren’t needed for climate change research. Rather, they are needed to SHARE THE RESULTS of the climate change research.

Boykoff seems to believe that it is the “strictly scientific” approach to sharing research that keeps people from seeing what is before their eyes. Seems condescending.

<

p style=”padding:2px 6px 4px 6px; color: #555555; background-color: #eeeeee; border: #dddddd 2px solid”>Yet climate change is a collective action problem that intersects with just about every other area of life. It traverses critical issues such as public health, jobs, education, inequality, poverty, violence, trade, infrastructure, energy, foreign policy and geopolitics. While everyday people clearly have the capacity to care, they reasonably often focus on immediate concerns, such as issues of job security, local school quality, crime and the economy. In recent years, however, it has become more and more clear that these issues are interlinked with climate change.

So, in making these connections, we can more effectively get to the heart of how we live, work, play, find happiness and relax in modern life, shaping our everyday lives, lifestyles, relationships and livelihoods.

Apparently we are too naïve to see the forest for the trees. Ordinary people have lives to live. We don’t spend every waking moment trying to connect aspects of our lives with climate change.

Again the author assumes, with no evidence, that every major aspect of your life is connected to climate change. It must all be pointed out.

Of course, Boykoff will never get into the conflict-if-interest that plagues climate change research. Most of it is funded with a certain outcome expected. Remember, if you aren’t concluding that climate change is a threat to humanity, then you likely won’t be funded anymore. Why keep financing climate research if it isn’t an emergency?

There has been an urgent need to improve communications about climate change at the intersections of science, policy and society. With that in mind, I wrote Creative (Climate) Communications. It is essentially a handbook that bridges sectors and audiences to meet people where they are on this critical 21st-century challenge. In the book I integrate research from the social sciences and humanities that has provided insights into better understanding what communications work, where, when, why and under what conditions.

I also examine how to harness creativity for more effective engagement. I integrate these lessons by assembling what I call features on a “road map” along with “rules of the road.” The guide is then meant to help as researchers and practitioners proceed with both ambition and caution into struggles to effectively address the many issues associated with climate change.

Although Boykoff doesn’t come right out an say it, book is about marketing techniques. What tactics are most persuasive and under what circumstances? People can’t straight up accept “facts and truth”, it needs to be pointed out again and again.

In short, most people are too stupid to see the big picture. Boykoff implies it, but doesn’t not actually state it.

Through this guidance, I seek to help maximize effectiveness and opportunities and minimize mistakes and dead ends in a resource-, energy- and time-constrained environment. In putting this together, I also emphasize that successful and creative climate communications strategies must be tailored to perceived and intended audiences and can be most effective when pursued through relations of trust. And I underscore that context is critical; cultural, political, social, environmental, economic, ideological and psychological conditions matter.

Move away from hard data and facts. Use “soft techniques” to sell it. To once more point out the obvious, everything is connected to climate change.

I also argue that an expanded approach involves processes of listening and adapting rather than winning and argument or talking people into something. Authentically considering other points of view fosters meaningful exchanges and enhances possibilities for finding common ground. Facts established through scientific ways of knowing about climate change are important, but they are not enough. We therefore need to enlarge considerations of how knowledge influences actions, through experiential, emotional, visceral, tactile, tangible, affective and aesthetic ways of learning and knowing about climate change.

Facts aren’t enough. Tell people again and again, that climate change impacts everything. Look for more subtle ways to get your message across.

4. Reflection On This Article


To address the elephant in the room: it is darkly amusing to post in “Scientific American” about scientific methods to convince people to accept pseudo-science about climate change.

Boykoff mentions several times about considering other peoples’ perspectives. But this is hypocritical considering the amount of times “skeptics” or “deniers” are ridiculed or scorned for trying to find out the truth.

Boykoff also neglects any mention or idea that any of the “climate change” findings might be exaggerated or flat out wrong.

It seems the climate-change industry has given up on science, and instead focuses its efforts on trying to market their agenda.

Might be worth buying the book just to do a thorough debunking of it. Understand your enemy after all.

Predatory Publications by TRU Professor Pyne (Part 2: Meeting The Man)

(Thompson Rivers University in Kamloops, BC)


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See the previous article on the infamous paper by Thompson Rivers University Economic Professor, Derek Pyne.

For a simplified version of the story, Professor Pyne published a paper in April 2017 titled “Predatory publications”. It was a look into the academic publishing, and how fake journals were popping up. Given university professors’ duty to “publish or perish”, these seemed to be a way out.

This is a topic that has been reluctantly addressed by universities before. However, this paper took more of an economic view of the subject — rewards and benefits from publishing in such journals.

The paper has not been well received by Thompson Rivers University, especially since it seemed to implicate members of the faculty. Relations between Professor Pyne and the school have gone downhill.

In September 2018, almost a year and a half later, Professor Pyne was suspended from TRU. He is now back at work. He claims that the paper was one reason, but not the only, for the suspension.

Currently, a complaint has been filed under Section 13 of the Labour Relations Code, claiming the Union violated Section 12. Here is the actual text from the Labour Relations Code (of BC)

Duty of fair representation
12 (1)
A trade union or council of trade unions must not act in a manner that is arbitrary, discriminatory or in bad faith
(a) in representing any of the employees in an appropriate bargaining unit, or
(b) in the referral of persons to employment whether or not the employees or persons are members of the trade union or a constituent union of the council of trade unions.
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(2) It is not a violation of subsection (1) for a trade union to enter into an agreement under which
(a) an employer is permitted to hire by name certain trade union members,
(b) a hiring preference is provided to trade union members resident in a particular geographic area, or
(c) an employer is permitted to hire by name persons to be engaged to perform supervisory duties.
.
(3) An employers’ organization must not act in a manner that is arbitrary, discriminatory or in bad faith in representing any of the employers in the group appropriate for collective bargaining.
.
Procedure for fair representation complaint
13 (1) If a written complaint is made to the board that a trade union, council of trade unions or employers’ organization has contravened section 12, the following procedure must be followed:
(a) a panel of the board must determine whether or not it considers that the complaint discloses a case that the contravention has apparently occurred;
(b) if the panel considers that the complaint discloses sufficient evidence that the contravention has apparently occurred, it must
(i) serve a notice of the complaint on the trade union, council of trade unions or employers’ organization against which the complaint is made and invite a reply to the complaint from the trade union, council of trade unions or employers’ organization, and
(ii) dismiss the complaint or refer it to the board for a hearing.
(2) If the board is satisfied that the trade union, council of trade unions or employers’ organization contravened section 12, the board may make an order or direction referred to in section 14 (4) (a), (b) or (d).

Canuck Law meeting Professor Pyne

The actual interview occurred on Thursday, January 24 at the University in Kamloops, BC. Note: Questions were prepared, but the replies shown are summaries of what was said.

1/ What did you think would happen publishing this?
-It was a new angle on the publishing industry
-This hadn’t been done before
-Expected a higher amount of support for academic freedom and inquiry

2/ Any support from colleagues?
-Some privately do offer support
-No one wants to be public about it
-This is considered an attack on academic freedom

3/ What actually triggered the suspension?
-Collective agreement allows for feedback for candidates
-I exercised that right. University called it defamatory and accusatory

4/ Why the 16 month delay in the suspension? (April 2017-Sept 2018)
-It took time for the backlash to happen
-Reporting by the New York Times really hurt
-American media interviews were given
-Comments made in online forums
-Research comments

5/ Why isn’t the TRU faculty union helping?
-164 page complaint was filed
-Academic unions don’t work the same way private sector unions do
-Lack of understanding by the union in matters like this

6/ What do you see Labour Relations doing?
-Little. They have a very low success rate
-Since 2016 (records shown), 0 or 1 cases successful each year
-Most “successes” come from informal negotiation between parties

7/ What would you like Labour Relations to do?
-Order the union to file a grievance

8/ How can universities screen for “predatory journals”? What are the warning signs?
-Mailbox addresses (suites) given in address
-Journal no one has heard of before
-Very quick turnaround times
-Questionable, if any, peer review
-Questionable “Impact Factors Analysis”
-Real journal will provide abstract, fake will make you buy entire article, paywall
-There are 10,800 right now identified, another 955 suspected (all fields)

9/ Has this led to policy changes at TRU?
-Might have tipped people off as to what is happening?

10/ Was it difficult to get data for research?
-Time consuming
-Manually searching profiles
-Research Ethics not needed (since no face-to-face interviews)
-Google Scholar quick source (academic publications)
-Checking academic profiles also an option

11/ Does this hurt academia?
-It can lower the trust people have in experts and authority figures

12/ Broadly speaking, how does peer review work?
-You need an idea of which journals to submit to
-You submit your research
-You may have to redo large sections of your paper
-Editor of publication often orders revise & resubmit
-Editor will find referees with similar publications to review yours
-Referees are usually volunteers, it’s more of an honour
-It can easily take a year or two to get published

Made in Court (Review)

(Supreme Court Decisions That Shaped Canada, by Richard Pound)

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This is a case-law book which has a collection of Supreme Court of Canada decisions over the last century.

Each case is covered in about 5-6 pages. It combines actual quotes from the Court rulings along with commentary on the reasoning. The reviews directly come from the rulings, and are not filtered through media bias.

Certainly, everyone has their own opinions as to which cases should be included, but Mr. Pound selects 57 cases from a wide cross section of law. Here are a few of them

Juries decide the Facts, Judge Determines the law,
R v. Latimer, 2001

Marital Breakdown, Wives Without Rights
Murdoch v. Murdoch, 1973

Fighting For Language Rights
Attorney General of Quebec v. Blaikie et al, 1979

The Right to Die: Beginning a Legal Debate
Rodriguez v. British Columbia, 1993

Of course, the full text of any of the decisions can be researched using CanLII.

This is only a handful, but the book contains 57 cases, with a good mix of quote and analysis. Not overwhelming to digest individual cases. All in all, a great reference book.

Representing Yourself in Court (Review)

(How to Win Your Own Case, by Devlin Farmer)

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This is basically an instructional book written in 2015 for those wishing to represent themselves in court.

Unlike An Advocacy Primer, covered in September, the Farmer book contains much more basic information, and is much more simplified. It assumes that the readers have little to no knowledge about how the court proceedings work, and is a lot more reader friendly.

An interesting Supreme Court ruling, Pintea v. Johns, came out in 2017. It codified the obligations of Justices, Judges, Masters, and Deputy Judges to ensure that self-represented litigants are getting fair treatment in court. In fairness to the author, it was 2 years after the book was published.

A Brief Outline of The Book
Part 1: Alternatives to court
Part 2: Learning the law
Part 3: Filing
Part 4: Lawyers
Part 5: Discovery
Part 6: Motions and temporary orders
Part 7: Pre-trial prep
Part 8: Trial proceedings
Part 9: Witnesses
Part 10: Exhibits
Part 11: Closing arguments
Part 12: Intro to appeals

By no means does the book actually prepare someone for the court. However, by explaining what is happening and why, the self-rep is able to prepare him/herself and more thoroughly understand the process.

The book is written a very basic level, yet contains a wealth of information necessary for a potential self-represented litigant to face the court. It also avoid legalese and jargon. As such, it is very readable to anyone with adult reading skills.

This book stays away from specific forms and names, which in this case is a blessing. Better to understand the process more than to be bogged down with memorization.

The book is published by “Self-Counsel Press”, which releases many self-help and how-to books on a range of topics. Overall, they are very readable. They are not tedious or intimidating at all. This publisher releases some very good content.

If you are facing (or initiating) a court case, this book will do well to helping the average reader understand what is happening. At a minimum, if you do choose to get legal counsel at some point, reading this book beforehand will enable you to make better choices. Also, you are less likely to be gouged for fees.

Overall, this is a highly recommended read for anyone with any interest in court procedures.

Review of the Book ”An Advocacy Primer”

(3rd edition of the book by Lee Stuesser)

This book was released in 2005 by Lee Stuesser, a law professor at the University of Manitoba. It is basically a reference book for how to litigate different types of cases.

The book itself was written for law students in how to work for clients. However, the information provided is very straightforward, and many self-represented persons could get a leg up simply by reading through and following along. Self representation, as discussed here, is possible by many people, on the more simplistic cases.

”An Advocacy Primer” details: (a) how to go about the many steps in litigation; (b) gives many tips on how to prepare documents; (c) organize arguments; and (d) common pitfalls to avoid.

A brief outline of the book:

Chapter 1: Developing a Trial Plan
Chapter 2: Draft of the Pleadings
Chapter 3: Civil Case — Disclosure
Chapter 4: Criminal Case — Discovery
Chapter 5: Making Submissions
Chapter 6: A Trial Notebook
Chapter 7: Running a Civil Trial
Chapter 8: Running a Criminal Trial
Chapter 9: Opening Arguments
Chapter 10: Closing Arguments
Chapter 11: Your Case — Direct Examination
Chapter 12: Using Exhibits
Chapter 13: Principles of Cross Examination
Chapter 14: Impeachment
Chapter 15: Objections at trial
Chapter 16: Special Witnesses
Chapter 17: Appellate Advocacy
Chapter 18: Ethics of Advocacy

Stuesser’s work can be used in one of two ways. First, it can be read straight through as a non-fiction book. Second, it can be used in pieces, as needed for a representative in a legal matter. This 475 page book also gives many templates of legal forms, and exact wordings to include.

The second option is obviously far more practical. The first is possible, although it would be a very tedious read to do in one sitting.

Overall, the book is great source of information, both for self-reps and other legal enthusiasts.