HireBIPOC, Replacing Whites In The Media Industry, All At Taxpayer Expense

HireBIPOC is a group that promotes the hiring of BIPOC (black, indigenous, people of colour) in the media. This includes pretty much everyone except whites, and that seems to be their only function.

All self-identified BIPOC working in all areas of the industry, across all experience/education levels, are encouraged to join.

Self-identified BIPOC? That sounds interesting.

The group claims to be run by volunteers, but this doesn’t mean that there is no cost to the public. The companies that they land jobs with are funded by taxpayers. But don’t worry, it’s all in the name of equality, or some such nonsense.

HireBIPOC’s objective is simple:
To eradicate systemic racism in the Canadian media landscape by

  • Shifting thinking and practices around hiring
  • Investing in the BIPOC community
  • Getting more BIPOC hired

Apparently, there is systemic racism in the Canadian media landscape. So, the solution seems to be to ensure more people of every background are hired, except for whites. That actually sounds really racist.

HireBIPOC will facilitate and increase BIPOC hiring in Canadian media & entertainment (television, film, digital) – whether Canadian or shot-in-Canada – in roles at all levels, across all areas of the industry – including production (above and below the line), behind the scenes, communications & marketing, and on-air.

HireBIPOC will be the most comprehensive roster of roles in the Canadian tv, film, and digital media and will encompass jobs in production as well as at media companies and arts organizations. The site will be available in both English and French. HireBIPOC’s category list will be extensive and include roles across all experience/education levels: writer, director, set decorator, wardrobe, production assistant, publicist, camera operator, post supervisor, social media manager, hair and makeup, accountant, on-air promotions, development executive, VFX/graphic designer, production executive… the list goes on and on.

We know a list is just a list unless it is used – consistently and across the industry. Canadian broadcasters Bell Media, CBC, Rogers, and Corus are HireBIPOC Foundational Partners and have committed to changing hiring practices within their respective organizations and the companies they work with. Specifically, they have committed to making the use of HireBIPOC a condition of greenlight.

HireBIPOC is operated by BIPOC TV & FILM, a volunteer-run advocacy group founded nearly a decade ago with deep roots in the BIPOC community and a track record for training and educational work, as well as building solidarity across industry organizations. BIPOC TV & FILM will also track how the site is being used in order to develop new programs and initiatives to address gaps.

You may notice on this site that there is no emphasis whatsoever on ensuring that SKILLED people are put into such positions. There’s no effort to ensure that the best people end up in such roles, regardless of background. A true meritocracy would be great. Instead, let’s hire based on race and skin colour.

One could argue that it’s private companies doing as they please, but that isn’t really true. Canada Media Fund, for example, is heavily subsidized by taxpayer dollars. It seems that they all are, and this has been the case for many years. The CBC gets around $1.5 billion from the public annually, and the City of Toronto is “supposed” to serve all residents of there.

Side note: Toronto is a “sanctuary city” and will allow illegal aliens to access services. Thank you Rob and Doug Ford. But it also supports explicitly racist hiring practices in the media. Taking a look at HireBIPOC’s partners, we see this:

NAME TIME AMOUNT
Blue Ant Media Jul. 8, 2013 $45,153
Blue Ant Media Jul. 8, 2013 $286,950
Blue Ant Media Jul. 8, 2013 $290,808
Blue Ant Media Aug. 12, 2014 $44,833
Blue Ant Media Aug. 12, 2014 $302,691
Blue Ant Media Apr. 1, 2021 $350,000
Canadian Film Centre Apr. 30, 2018 $23,520
Canadian Film Centre Aug. 21, 2019 $3,395,000
Canadian Film Centre Apr. 29, 2019 $23,520
Canadian Film Centre May 19, 2020 $9,414
Canadian Film Centre Jun. 4, 2020 $600,000
Canada Media Fund Corporation Jul. 18, 2006 $119,950,000
Canada Media Fund Corporation Nov. 21, 2007 $119,950,000
Canada Media Fund Corporation Jun. 20, 2008 $119,950,000
Canada Media Fund Corporation Jun. 8, 2009 $119,950,000
Canada Media Fund Corporation Apr. 1, 2010 $134,146,000
Canada Media Fund Corporation Mar. 25, 2011 $34,596,000
Canada Media Fund Corporation Aug. 12, 2011 $99,550,000
Canada Media Fund Corporation May 8, 2012 $134,146,077
Canada Media Fund Corporation May 2, 2013 $134,146,077
Canada Media Fund Corporation May 5, 2014 $134,146,077
Canada Media Fund Corporation May 22, 2015 $134,146,077
Canada Media Fund Corporation May 13, 2016 $134,146,077
Canada Media Fund Corporation Apr. 1, 2017 $134,146,077
Canada Media Fund Corporation Apr. 1, 2018 $134,146,077
Canada Media Fund Corporation Apr. 1, 2018 – Mar. 31, 2019 $16,960,000
Canada Media Fund Corporation Apr. 1, 2019 – Mar. 31, 2020 $157,793,710
***Canada Media Fund Corporation Apr. 1, 2020 $222,896,077
***Canada Media Fund Corporation Apr. 1, 2020 $22,000,000
Canada Media Fund Corporation Apr. 1, 2020 – Mar. 31, 2021 $26,365,000
Canada Media Fund Corporation Apr. 1, 2021 $163,843,077
Canadian Media Producers Association Apr. 5, 2016 $156,704.
Canadian Media Producers Association Apr. 28, 2016 $50,600
Canadian Media Producers Association May 2, 2017 $136,120
Canadian Media Producers Association Jun. 1, 2018 $439,964
Canadian Media Producers Association Jun. 1, 2018 $504,964
Canadian Media Producers Association Apr. 12, 2019 $37,907
Canadian Media Producers Association Nov. 27, 2020 $138,300
Canadian Media Producers Association May 31, 2021 $99,750
Creative BC Oct. 20, 2014 $1,200,000
Creative BC Nov. 28, 2014 $1,199,992
Focus Media Arts Centre Jul. 6, 2020 $30,374
The Remix Project Jun. 11, 2018 $73,620
The Remix Project Jun. 11, 2018 $318,750
The Remix Project Apr. 1, 2021 $65,000
Rogers Media Inc. (Today’s Parent) Jul. 4, 2017 $374,592
Rogers Media Inc. (Châtelaine, French) Jul. 4, 2017 $567,295
Rogers Media Inc. (Chatelaine, English) Jul. 4, 2017 $1,176,978
Rogers Media Inc. (Maclean’s) Jul. 4, 2017 $1,492,069
Rogers Media Inc. (Today’s Parent) Apr. 1, 2018 $258,435
Rogers Media Inc. (Châtelaine, French) Apr. 1, 2018 $539,977
Rogers Media Inc. (Chatelaine, English) Apr. 1, 2018 $1,025,639
Rogers Media Inc. (Maclean’s) Apr. 1, 2018 $1,403,958
Telefilm Canada Jun. 8, 2007 $29,000,000
Telefilm Canada Nov. 14, 2007 $2,519,400
Telefilm Canada Jun. 10, 2009 $14,300,000
Toronto Reel Asian Film Festival Jun. 20, 2011 $50,000
Toronto Reel Asian Film Festival Jan. 31, 2013 $50,000
Toronto Reel Asian Film Festival Mar. 10, 2015 $50,000
Toronto Reel Asian Film Festival Oct. 27, 2016 $18,500
Toronto Reel Asian Film Festival Feb. 27, 2017 $60,000
Toronto Reel Asian Film Festival Aug. 1, 2017 $3,200
Toronto Reel Asian Film Festival Jul. 17, 2018 $7,532
Toronto Reel Asian Film Festival Apr. 11, 2019 $48,085
Toronto Reel Asian Film Festival May 21, 2019 $8,860
Toronto Reel Asian Film Festival Apr. 1, 2020 $77,500
Toronto Reel Asian Film Festival May 19, 2020 $7,840
Toronto Reel Asian Film Festival Sep. 15, 2020 $12,000

***With Rogers, those are just some more recent ones

HireBIPOC works with many different media outlets, all of whom are receiving some sort of subsidies. Keep in mind, the above list only refers to FEDERAL grants. One would think that this type of hiring policy would be condemned by a Government that claims to support diversity and equality. But the reality is, that it doesn’t.

It’s interesting that in a “white supremacist system”, the only group it’s legal to discriminate against is whites. Seems to be a really ineffective way of doing things.

In October 2020, the Sherbrooke Record wrote an article in support of these policies. They call it “being inclusive”, which is more than a bit dystopian. Just a thought, but perhaps that $12,000 subsidy they received 6 months earlier had something to do with it.

With all of that said, there seems to be a pretty easy way to game the system. There doesn’t appear to be any verification requirements. You can simply “identify” as a person of colour, in order to work with HireBIPOC. How odd it is to have a systemic racism problem (allegedly), where the only way to level the playing field is to identify as a non-white. Perhaps Rachel Dolezal was onto something.

On a final note, it’s unclear who actually runs HireBIPOC, at least from their website. Perhaps they’re trying to avoid the inevitable backlash. Also, their privacy policy is a bit unsettling. Read into that what you will.

Anyhow, take a look at Press Forward, another media collective that is committing to supporting the work of every group, except one.

(1) https://www.hirebipoc.ca/
(2) https://www.hirebipoc.ca/about/
(3) https://www.hirebipoc.ca/partners/
(4) https://www.hirebipoc.ca/privacy/
(5) https://www.hirebipoc.ca/create-account/?v=j#join
(6) https://search.open.canada.ca/en/gc/
(7) https://www.sherbrookerecord.com/hirebipoc-a-new-initiative-calling-for-more-inclusive-hiring-practices-in-media/
(8) https://canucklaw.ca/press-forward-anti-white-independent-media-controlled-and-funded-by-the-establishment/

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